The Influence of the Bible on William Blake Essay

During the British Romantic period, some writers used material from the Bible or imitated the Bible in style of writing or content. William Blake, a Romantic writer, engraver, and painter, believed that â€Å"the Bible was the greatest work of poetry ever written† (Barker 2004). The Bible influenced him throughout this life, specifically influencing both his writing and his art. There are many references to Biblical themes within his writing, and there are also many references to specific passages of Scripture (Barker 2004). The lines â€Å"O thou, with dewy locks, who looked down / Thro’ the clear windows of the morning . . .† (1-2) in William Blake’s poem â€Å"To Spring† give a picture of the window from the Bible. â€Å"Behold, when we come into†¦show more content†¦9.6). Matthew of the Bible also explains the fulfilled prophecy telling of the coming of Jesus to earth as a child. â€Å". . . a virgin shall be with child, and br ing forth a son, and they shall call his name Emmanuel, which being interpreted is, God with us† (Matt. 1.23). â€Å"The mighty God† mentioned in Isaiah 9:6 is Jesus because the Bible states â€Å"I [Jesus] and my Father are one† (Jn. 10.30). The poem â€Å"Holy Thursday† in â€Å"Songs of Innocence† states that â€Å"the hum of multitudes were there but multitudes of lambs† (Blake 7). Multitudes of God’s children, which are referred to sometimes as lambs, are also mentioned by the prophet Joel in the Bible. â€Å"Multitudes, multitudes in the valley of decision: for the day of the Lord is near in the valley of decision† (Joel 3.14). In the Scriptures, it is stated in Hebrews: â€Å"Be not forgetful to entertain strangers: for thereby some have entertained angels unawares† (13.2). This is restated in the line in â€Å"Holy Thursday† that reads â€Å"Then cherish pity, lest you drive an angel from your doorâ⠂¬  (Blake 12). Both the line from the poem and the verse from the Bible indicate the importance of taking those who need help or those who are strangers into your home because you never know when one might be an angel (Blake 12; Heb. 13.2). The ancient trees mentioned in the line â€Å"That walk’d among the ancient trees† from the â€Å"Introduction† to â€Å"Songs of Experience† (Blake 5) is a reference to the trees in the Garden of Eden. â€Å"And they heardShow MoreRelatedWilliam Blakes Influence Of Literature1303 Words   |  6 PagesWilliam Blake William Blake’s poetry was heavily influenced by the Christian Bible, which is quite uncommon for the English Romantic poets. In fact, he is even known as the final religious poet of Britain. This tendency toward using the Bible in his literature derived from his avid reading of this holy book during his childhood. There is little information about any other schooling he might have had outside of reading this book. However, his writing was unique from other Christian writings as heRead MoreThe Romantic Era1008 Words   |  5 Pagesoriginality. The Romantic era was more open to mythic, mystic and spirituality than the enlightenment era had ever been. William Blake was a romantic poet. Romanticism was a movement, which was marked primarily by its rejection of the enlightenment ideologies and scientific methods, as well as its emphasis on the natural world, emotions, artistry and the personal expression. Growing up Blake`s childhood was dominated by spiritual visions which i nfluenced his works and personal life. As a little boy heRead MoreWilliam Black - I Heard an Angel Singing1404 Words   |  6 PagesWILLIAM BLAKE â€Å"I heard an angel singing† A Matter of Life an Death Abstract In this poem William Blake at the beginning speaks about an angel, who was singing in the small hours every day. An angel was singing all day about mercy, pity, peace, which is the world ´s release. Angel was positive feature. He tried to help people. His voice is really beautiful and people feel good during his singing. Devil cursed mercy, pity and peace, because he saw all men are happy in the world and they don ´tRead MoreSongs of Good and Evil1545 Words   |  7 Pagesall describe William Blake’s life (Greenblatt, Abrams, Lynch, Stillinger). Blake was born November 28, 1757 in London, England and his artistic ability became evident in his early years. Blake had a very simple upbringing and had little education. His formal education was in art and at the age of fourteen he entered an apprenticeship with a well-known engraver who taught Blake his skills in engraving. In Blake’s free time, he began reading writing poetry. At the age of twenty-one, Blake completed hisRead MoreThe Tyger, The Lamb and Lord of the Rings1031 Words   |  4 Pagesis important to understand the authors, so you can better understand their views on religion. William Blake, the author of the two poems, was baptized and raised a Christian in London. During his adult life he speculated on the corruption of the Church of England, and was eventually turned away from all organized religion. Despite turning away from the Church, he still believed in God and studied the Bible. J.R.R Tolkien, the author of the novel, was also born and raised in England, but was a devoutRead MoreRomanticism : Romanticism And Romanticism1444 Words   |  6 PagesJohn Keats, Blake William, Wordsworth William and other. They came with the different illustrated, poetry that expresses the language, emotion and imagination. Romanticism is a phenomenon characterized by subjectivity of approach and reliance on the imagination, An Idealization of nature and f reedom of though and expression. In 1830 some of poets define romanticism as â€Å"liberalism in literature but the end of 18th century it was made cracks to classicism by poet called William Blake. Blake was inspiredRead MoreRomanticism Movement ( 1750-1870 )1223 Words   |  5 Pagesmovement brings some of different writes such as John Keats, Blake William, Wordsworth William and other. Romanticism is a phenomenon characterized by subjectivity of approach and reliance on the imagination, An Idealization of nature and freedom of though and expression. In 1830 some of poets define romanticism as â€Å"liberalism in literature but the end of 18th century it was made cracks to classicism by poet called William Blake. Blake was inspired to write about the ancient thing as like all religionsRead MoreReading Between the Lines Essays914 Words   |  4 PagesWilliam Blake’s poem â€Å"The Lamb† is a simplistic poem until you read deeper into it and find a powerful and uplifting religious message about creation. Blake is able to draw people into his poem by having a young innocent child as the speaker, asking rhetorical questions to a lamb. Although he also throws irony into the second stanza by having the young child answer his own questions, asked in the first stanza. The poem has a tone so sweet and soft that it is not offensive in any means and is notRead MoreWilliam Blake Essay example826 Words   |  4 PagesWilliam Blake William Blake was born in 1757, the third son of a London hosier. Blake lived in or near to London, a city which dominates much of his work, whether as the nightmare London of the Songs of Experience, or the London which Blake saw as the New Jerusalem, the kingdom of God on earth. As the son of a hosier, a generally lower middle class occupation in late eighteenth century London, he was brought up in a poor household, a preparation for the relative poverty in which heRead MoreThe Romantic Era: The Pain of Composition Romanticism allowed poets to have the world at their900 Words   |  4 Pagesemotions. William Blake, I believe, was a visionary with more of a theological or spiritual tone in both his writings and his paintings, whereas William Wordsworth used temporal viewpoints to help him describe his reality of nature. Blake and Wordsworth both used their talent for creating art and exciting passion in their readers with Blake expressing his views on morality, religion and philosophy, and Wordsworth with his ever changing views on man and nature becoming one. William Blake was born

Against Steroids in Sports Essay - 2217 Words

â€Å"†¦medical researchers believe that between 1 and 3 million youths and adults have taken anabolic steroids in one form or another specifically to enhance their looks or athletic performances,† stated Nuwer (Nuwer, 61). As astounding as these figures are, the number of performance drug users is steadily increasing. With this progressively increasing numbers, it is projected that millions more will use steroids in the immediate future (Newer, 61). Athletes have always sought an advantage in competition even if ignoring the law and their health if necessary. Using drugs of any sort to facilitate an athlete’s athletic ability should be illegal. The use of performance enhancing drugs is not only detrimental to the user but it also creates an†¦show more content†¦Famed writer Grantland Rice once wrote, â€Å"When the great scorer comes to mark against your name. Hell mark not won or lost but how you played the game† (World of quotes, 1). That buoyant attitude of selflessness and heart has slowly diminished throughout the course of time. Now, George Allen’s booming voice, former coach of the Washington Redskins, runs throughout head of America, â€Å"Only winners are truly alive. Winning is living. Every time you win, you’re reborn. When you lose, you die a little† (Harris, 67). It is with this frame of mind that athletes are pushed beyond the edge of reason. Although peer pressure and pressure from coaches are central reasons why one may use steroids, most users begin using in order to improve their self image or excel in sports. Ethics, integrity, and legality aside, some athletes will stop at nothing to attain â€Å"that extra edge†. Type the word â€Å"steroid† in a search engine. Within seconds, a colossal list of websites pertaining to the topic appears and three bold words stand out at the top of the page. They read: Steroids for Sale. With a few clicks and a credit card number later, an athlete can be using steroids in a matter of days. Illegal steroids can not only be effortlessly purchased online but, they can also be attained through the black market or by simply crossing the border into Mexico (Side-Effects, 3). Farrey described that, â€Å"In the past decade, pharmacies have popped up all over the cityShow MoreRelatedSports Philosophy And Recreation : Anabolic Steroids1430 Words   |  6 PagesSports Philosophy and Recreation Are Anabolic Steroids Important Of Body Building? I will argue no that anabolic steroids are not important for body building because they have great negative effects. The use of anabolic steroids has been discouraged over the years because of their side effects, and they are against the philosophy of sports. The steroids are medicine and protein supplements that aid in the body building. I hugely oppose the notion that anabolic steroid are imperative in buildingRead MoreThe Ethics of Steroid Use in the Olympics Essay examples904 Words   |  4 PagesThe desire to compete — and win — is as old as history itself. From the beginnings of sport, athletes have sought out foods and potions to turn their bodies into winning machines. As early as 776 BCE, the very first Olympic games, there are records of attempts to increase testosterone levels (â€Å"Steroid Abuse in Sports†). Ancient Greek wrestlers ate vast amounts of meat to gain muscle mass, and Norse â€Å"Berser ker† warriors took hallucinogenic mushrooms before battle. The first competitive athletes toRead MoreThe Legalization Of Steroids Should Be Beneficial For The World Of Sport1226 Words   |  5 PagesSteroids seem to to be having a negative view for much of history. Steroids are drugs used by athletes to become stronger and achieve a strong physique. Steroids are illegal and are strongly discouraged to be used and may be seen first expressed during high school with the introduction of organized sport teams. The perspective against the legalization of steroids believes in the many benefits of legalization. The perspective for the legalization of steroid expresses the harmful effects of steroidsRead MoreSteroids And Athletes Should Not Be Allowed1234 Words   |  5 PagesSteroids and Athletes What is the best way to get big quick? Most would say to go to the gym or start a more intense workout program and eat right. It is contrary for some professional athletes that go against the correct way to maximize their strength and take steroids. Most your sport competitors participate in sports to have the opportunity to put their abilities against those of their peers. Many athletes are determined to win at all cost. They may use that determination to justify the use ofRead MoreShould Athletes Use Performance Enhancing Drugs?935 Words   |  4 PagesRoy Shurn Jr English 12 Ms. Terry 11/20/14 PED users in sports Everyone wants to win and everyone loves a winner. Athletes are a competitive group and if you are good enough to get into professional sports, you can achieve fame and fortune would you cheat to accomplish? This is the question that many athletes have to answer? What do I mean by cheating? I mean the use of performance enhancing drugs. How many records were made and broken by athletes that used these enhancements. â€Å"AccordingRead MoreAnabolic Steroids Summary Essay1507 Words   |  7 PagesThesis: Anabolic Steroids are powerful drugs that help the body gain mass, but also hurts the body with drastic side effects. I. Basic Information A. Anabolic Steroids Aid Body Growth B. Have Drastic Side Effects II. Side Effects of Steroids A. Ways to tell somebody may be using steroids B. Side effects of Steroids in Males C. Side effects of Steroids in Females III. Different Types of Anabolic Steroids A. Oral Anabolic Steroids B. Intravenous Anabolic Steroids IV. Teen UsageRead MorePerformance Enhancing Drugs Sports Today1476 Words   |  6 PagesEnhancing Drugs In Sports Today Performance enhancing drugs, or steroids, have long been in the lifestyle of athletes. Many famous athletes like Barry Bonds, Alex Rodriguez, Marion Jones and Lance Armstrong have all confessed to the use of steroids. Celebrities like actor Charlie Sheen and ex Governor of California, Arnold Schwarzenegger, have also admitted to using steroids in the past. Performance enhancing drugs are a dangerous form of medicine and are most often used for sports. Although usedRead MoreThe Impact of Steroid Allegations on Sports Heroes and Their Fans1037 Words   |  4 Pagesin the history of professional sports, todays contemporary sports climate provides an intimacy of details about the usage of steroids and performance enhancing drugs for some of the worlds most popular athletes. Whereas once the uncovering of an athletes illicit use of such substances was shocking and anomalous, contemporary stories of steroid use are fairly routine and even commonplace in certain sports, such as Major League Baseball. Allegations levied against athletes like Mark McGuire andRead MoreSpeech On Steroids And Major League Baseball1638 Words   |  7 PagesHowever, this record is controversial, due to steroid use. B. Thesis: Today I am going to persuade you all about the use of steroids in Major League Baseball, persuading you why steroids should not be allowed in Major League Baseball. I have a call to action for all of you to help others if they are considering using steroids, and next time you watch a MLB game to realize the impact of steroids. C. Credibility: Gave my informative speech on Steroids in Major League Baseball D. WIIFM: My survey statedRead MoreAthletes and Steroids Essay1014 Words   |  5 Pagesincrease his strength. A few years later, after continued use of steroids, his life started to spiral out of control. He was feeling very depressed, struggling academically, and had become very aggressive. That bright, young man with aspirations to play major league baseball ended up taking his own life with a fatal gunshot on October 1, 2002. Ultimately, Rob Garibaldi killed himself but steroids could easily be deemed his accomplice. Steroids have only recently been heavily scrutinized but in actuality

Costs of Goods and Services Tax

Question: Discuss about the Costs of Goods and Services Tax. Answer: Introduction: Assessable income is the income earned from ordinary sources. In other words, these incomes are called ordinary income. According to Australian Law, assessable income includes all the income, which a person earned either directly or indirectly during the assessment year. Under section 6-5 and 6-10 of ITAA 1997 an Australian resident will be assessable to the income, which he earns from all the sources, i.e. income earned from house property, income earned from other sources, and so on(Woellner et al. 2012). However, a non-resident will be assessable only on the income, which he earned in Australia only. Under section 6-5(1) of ITAA 1997 deals with the income based on ordinary concepts. There is no specific definition of ordinary concept in the act but it takes into account all the income, which the assessee derived during the year and provides proper treatment for that income as per the act. Various arguments have been held in between the inclusion of ordinary income and the derived income. There are three basic components of ordinary income: Income earned from property like rent received from house property. Income earned from business like profit derived from selling some farming stocks. Income earned from personal effort like amount received in the form of salary(www.dlsweb.rmit.edu.au, 2016) On the other hand, statutory incomes are those incomes, which are generated from other sources such as bad debt recovery, capital gains, bonus income, and so on. These incomes are calculated separately to ascertain the total income. In the given case, Peta bought a house two years ago. The main reason of this purchase is that she wants to accommodate her family in that house and she wants to construct three units on the tennis court so that she can earn some profit by selling those units. The nearby tennis club offered to buy the tennis court if Peta restore the court in good condition. Peta accepted the offer and sold the court to the club for $600,000. Peta spent $100,000 for this purpose. The receipt of $600,000 will be treated as ordinary income under section 6-5(Austlii.edu.au, 2016). The reason behind this can be explained in more simple manner by discussing some case laws and exemptions grant by the government which are as below: Social clubs, which provide recreation facilities to its members, are exempt from taxation purpose. In this case, the authorities cannot bind the club to perform the activities, which are beyond the scope of IRC 501(c) (7). The club can use its fund for educational and charitable purpose. The club will not be liable for exemption if the activities performed by them are not for charitable purpose. In other words if the club earns some profit by providing some service to their members than this income will be chargeable for taxation purpose. Similar cases of Automobile Club v. Comm. 181 F. 2d 402 (3d Cir. 1950);Allied Trades Club v. Comm., 228 F. 2d 906 (3d Cir. 1956);Chattanooga Automobile Club v. Comm., 182 F. 2d 551 (6th Cir. 1950);Automobile Club of St. Paul v. Comm., 12 T.C. 1152 (1949); Rev. Rul. 69635, 19692 C.B. 126. According to Australian Law, payment received by a sportsperson can be chargeable to income tax if an amount derived by a person is from the operation of the provisions of tax. The following income can be assessed as an ordinary income: Amount derived from employment. Amount received from the services provided by a person. Amount derived from participating in sport. However, if income received from participating in any activity as a hobby will not be considered as assessable income. According to the act, no deduction will be allowed on this amount. Expenses related to sports are not allowed for deductions based on voluntary payments because these expenses are not related to voluntary payment receipt. The income generated by the sale of property shall be included under the head statutory income because Peta sold the property in small units instead of selling the whole lot. Hence, she is eligible for the exemption of 50% on her total income (Ato.gov.au, 2016). Alan works for a company ABC Pty. Ltd on contractual basis of two years. He received a salary package of $300,000 from the company. The company gives certain benefit to him by paying his mobile expenses @ 220 p.m. The company also pays the school fees of his children @20,000 p.a. The company gifted him a mobile phone of $2,000. The company organized a dinner party for its employees and partners, which cost $ 6,600. According to Australian Law, the term FBT means when an employer provides certain incentives to its employees, which includes benefits to its family also. It is calculated separately under the head fringe benefits. It is calculated from 1st April to 31st March. There is a huge difference in between benefit and fringe benefit under the act. Fringe benefits includes all the benefits which an employer provides to its employees in the form of incentives used for business purpose such as expenditure related to vehicles used for office purpose, expenditure related to providing a ny entertainment benefits to him such as movie tickets, concert tickets and so on. (Bender et al. 2013). All these expenses are fringe benefits. In the given case expenses related to payment of school fees and mobile expenses will be termed as fringe benefit under the act. On the other hand, GST is chargeable @ 10% in Australia. A person can claim its benefit if the amount of GST is included in the price of the product. In other words, GST credit=price of input tax- a price included in the business input. If a person sales, a product valued more than $82.50, and which includes GST than in this case the customers needs to issue a tax invoice to claim input credit for the purchase. The seller will issue this invoice within a period of 28 days from the sale. The invoice must include some additional information: Identity of seller and its ABN. Date and invoice number of the transaction. Details of the product sold and the amount of GST payable. For example if a company makes a sale of more than $ 1,000 than 10% GST is applicable to it. Therefore, the total amount of tax input in this case will be $1,100. Payment made by an employer towards the mobile bill of Alan will be treated as fringe benefit tax because it is the benefit, which a company provides to its employees. In this case, the whole amount of $2,640 will be charged under the head fringe benefit tax. Payment of $2,000 made by the company on mobile phone will be excluded from fringe benefit tax because the mobile phone was used for official purpose not for the employee self-owned purpose. Hence, chargeable under the head total income (James et al.2013). Payment of $6,600 made by the company for dinner party will be treated as fringe benefit tax because the company is providing refreshment facility to its employees (Rimmer et al.2014). Payment of $20,000 made by the company towards the school fees for the children of an employee will be chargeable under the head fringe benefit tax because it is the benefit provided by the employer to its employee. The whole amount is liable for fringe benefit (Delany 2012). It is important to calculate the GST value after ascertaining the value the person is allowed to claim the FBT @ 49% from its total amount. Calculation of FBT based on above mentioned facts are: Payment of mobile bill =$ 2,640 Payment of school fees = $20,000 Payment made on mobile phone =$ 2,000 Payment made on dinner=$ 6,600/20 =$ 330 [Since, the company has 20 employees so the amount of dinner will be divided among 20 members] Total value = 20000+2640+2000+330=24970-10% of GST=$22,473 Less: mobile phone for official purpose =$ 2,000 Total value=$20,473 FBT @ 49% on total value=$10,441.23 [20473-49% of 20473] Answer to question number 2 (b): In case if, the company has only 5 employees than the calculation of tax liability will be as follows: Payment made on mobile bills =$2640 Payment made for school fees= $20000 Payment made for mobile phone=$2000 Payment made for dinner=$1320[6600/5] Total value=20000+2640+2000+1320=25960 Less: mobile phone=2000 Net value=23960 Taxable value of FBT=23960-49%of 23960=12,219.60 [Since, the amount of dinner will be change in this case because instead of 20 employees the company is providing refreshment to 5 employees] The tax liability will be higher in this case. The answer will not differ if the company ABC Pty Ltd included its client for dinner alongwith its employees because the FBT is applicable on the benefits provided by the employer to its employees. The company is providing benefit to the employees in the form of dinner, no matter whether the clients of the company joined the dinner or not. The company can claim FBT benefit. It is to be noted that the company cannot claim any exemption on the money spent towards its client (Martocchio 2013). Conclusion: After analyzing all the facts it can be concluded that it is important to ascertain the total income properly so that the person can claim some benefits from the taxation purpose. It helps the assessee to reduce the burden of its tax liability. If a person makes some mistake and pays extra amount of tax than it will affect its total income and the income for the assessment year will not be ascertained. Therefore it is important to ascertain the value properly. References: Ato.gov.au. (2016).Fringe benefits tax (FBT) | Australian Taxation Office. [online] Available at: https://www.ato.gov.au/General/Fringe-benefits-tax-(FBT)/ [Accessed 27 May 2016]. Delany, T.P., 2012. Fringe benefits tax James, S., Wallschutzky, I. and Alley, C., 2013. The Henry Report and the taxation of work related expenses: Principles versus practice Jones, S., 2015. 'Cost-to-company'explained: tax planning.Tax Breaks Newsletter, (349), pp.6-7 Kaplan, R.L. and Price, D.J., 2014. Change and Continuity in Fringe Benefit Taxation: Seeking Sense and Sensibility.NYL Sch. L. Rev.,59, p.281 Martocchio, J., 2013.Employee benefits. McGraw-Hill Higher Education Ramli, R., Palil, M.R., Hassan, N.S.A. and Mustapha, A.F., 2015. Compliance costs of goods and services tax (GST) among small and medium enterprises.Jurnal Pengurusan,45, pp.1-15 Rimmer, X., Smith, J. and Wende, S., 2014. The incidence of company tax in Australia Soled, J.A. and Thomas, K.D., 2015. Revisiting the Taxation of Fringe Benefits.Washington Law Review, Forthcoming Woellner, R., Barkoczy, S., Murphy, S., Evans, C. and Pinto, D., 2012.Australian taxation law. CCH Australia www.dlsweb.rmit.edu.au. (2016). www.dlsweb.rmit.edu.au/toolbox/finance/fnbacc02a/preparetax/keyprinciple/ordinaryi.htm. [online] Available at: https://www.dlsweb.rmit.edu.au/toolbox/finance/fnbacc02a/preparetax/keyprinciple/ordinaryi.htm [Accessed 13 Sep. 2016]. www.dlsweb.rmit.edu.au. (2016). www.dlsweb.rmit.edu.au/toolbox/finance/fnbacc02a/preparetax/keyprinciple/statutoryi2.htm. [online] Available at: https://www.dlsweb.rmit.edu.au/toolbox/finance/fnbacc02a/preparetax/keyprinciple/statutoryi2.htm [Accessed 13 Sep. 2016]. Ato.gov.au. (2016). What to include in your assessable income | Australian Taxation Office. [online] Available at: https://www.ato.gov.au/Business/Income-and-deductions-for-business/Working-out-your-assessable-income/What-to-include-in-your-assessable-income/ [Accessed 13 Sep. 2016]. Bender, M., Contacos-Sawyer, J. and Thomas, B., 2013, July. Benefits Strategies for Attracting and Retaining Employees. InCompetition Forum(Vol. 11, No. 2, p. 165). American Society for Competitiveness Shields, J. and North-Samardzic, A., 2015. 10 Employee benefits.Managing Employee Performance Reward: Concepts, Practices, Strategies, p.218 Austlii.edu.au. (2016). INCOME TAX ASSESSMENT ACT 1997 - SECT 6.5Income according to ordinary concepts (ordinary income). [online] Available at: https://www.austlii.edu.au/au/legis/cth/consol_act/itaa1997240/s6.5.html [Accessed 13 Sep. 2016].

Marketing Management Updated Management Strategies

Question: Discuss about the Marketing Management for Updated Management Strategies. Answer: Introduction This era is no doubt proving itself to be one of the most important and useful eras for business as well as marketing. Whatever industry, business or organization it is, the management and the updated strategies are obviously much more beneficial for that particular industry, organization or business. The highly qualified and skilled employees, management and their working process are undoubtedly useful for the business and organizations of this generation. All these latest and more reliable strategies are taken by each and every organization's whether it is a large-scale organization or a small scale organization. Instead of all these ideas and strategies, there are still some specific troubles that the companies and the management of the companies are facing nowadays. These troubles can also be regarded as the ethical issues of marketing. The issues or the problems that the companies are facing with their marketing strategies are mainly known as the ethical issues of those particul ar companies. The following assignment deals with the various aspects of the ethical issues of marketing, its impact on many different companies and how the management of the company deals with these kinds of issues. These issues include some most important aspect of the company such as the promotion, advertising, and loyalty with the customers, behavioral aspect, and many others. Similarly, it is also true that the companies are also implementing modified strategies in order to prevent these ethical issues. The following discussion will obviously help to gather more knowledge about the ethical issues of marketing, their impact and their preventions. Ethical issues in marketing field Whatever company it is, marketing is the most important aspect for the company to run their business successfully(Barnett and Valentine, 2004). The marketing procedure can also be regarded as the soul aspect of any organization. Thus it is the target of every company to perform a more efficient and reliable marketing. Marketing strategies include basically the product analysis, pricing strategies, promotional strategies, placement and some other important aspect. Though this is the most important part of any business the companies often face some specific issues with their marketing, which is known as the ethical issues of marketing. To be more prcised there are certain common types of ethical issues that the company faces. Firstly the relationship of the customers with the management of the company must be pleasant and nice in order to satisfy the customers(Elger, Biller-Andorno and Capron, 2008). The prime goal of any company is to attract as much as customers are possible. For tha t, they have to maintain a nice and pleasant communication with the customer. But sometimes rude behavior or any employee or staff of the company may cause to the negative feedback of the customers which obviously would not be beneficial for the company. Secondly, another issue that the companies of this generation often face is the loyalty issue. According to some customers the companies are not providing products which they are advertising. The company should either show their customers what they are actually providing or they have to provide them the facilities or the service which they are showing or advertising. These are the basic issues that the companies are mostly facing(Godlee, 2011). Other than these there are also some other issues that the companies must look after in order to improve their organization as a whole like the internal working environment of the company as well as the communication of the employees with the management. If the management of the companies beh aves rudely with the employees it may cause disobedience among the employees which will ultimately harm the company. Similarly, if the working environment of the company is not good and not up to the mark in accordance to the employees of the company the workers would not feel comfortable to work which may create another serious issue for the company. These are some basic ethical issues that the companies are facing nowadays(Guffey and Mccartney, 2008). Identification of the ethical issues of Red Rooster To make a strong statement on the ethical issues in marketing it is needed to have a practical knowledge of the actual problems which are harming the companies(Hollingworth and Valentine, 2014). For example, there are many companies in Australia which are having these kinds of problems, Such as the Red Rooster fast food retail chain or organization. This is one of the most famous Australian fast food company having a great management and proper strategies. Being one of the most famous and established organizations in Australia it is quite obvious that they are maintaining their marketing strategies perfectly, but for some time they also had to face some ethical issues which were harming the company as a whole. First of all, they were facing loyalty issues(Hollingworth and Valentine, 2015). They were unable to provide food what they were advertising or they were not able to fulfill the requirement as well as the expectation of their regular customers which was a real drawback for the company, after that there were also some behavioral issues regarding the communication between the customers and the employees. The company had to face a big and serious loss due to these kinds of ethical issues and not only this but these issues also hampered their reputation in the market(Kotler and Armstrong, 2006). The management of the company took the charge to identify the issues and to implement proper strategies to remove the problems. They first performed an internal analysis of the organization and implemented some latest and modified strategies in order to improve their working procedure as well as their working environment. The management also looked after the behavioral aspect of the organization for the betterment of the communication between the customers and the employees. This example clearly states that how much harmful these ethical issues can be and how they should be prevented(Lipworth, 2013). Identification of the ethical issues of Red Bubble From the above passage it is quite clear that the ethical issues can be really harmful to any company, for example, another famous Australian retail company Red Bubble had to face a destructive loss or downfall just because of some of the ethical issues like the internal issues like the communication between the workers and the superior managers and the human resource managers(Malhotra, 2008). Red Bubble is one of the most famous and settled retail and clothing companies in Australia, still, they were about to be bankrupt because of these ethical issues, the management of the company being actually efficient and dedicated towards their work the company survived otherwise they would have to cease their business(Milisavljevic, 2013). the management of the company was running their business in an impressive manner, but suddenly some internal problems occurred which hampered the working environment and also harmed the communication between the employees of the companies and the managemen t. According to some of the employees, they were not getting proper support and help from their managers, as well as their co-workers which created disobedience among them and them, decided to stop the work(Raina, 2015). This phenomenon turned out to be very destructive for the organization as a whole. To prevent these issues and to save the whole company from being bankrupt the management and the higher authority of the company decided to take some serious and strict steps and they performed an internal analysis to identify the source of the problem. According to various surveys, they took some bold steps to remove the mentioned problems from the companies. These are the main ethical issues which are harming the companies of this generation very much. Other than these there are also some other aspects or issues that the management of the company should be concerned off such as the training procedure of the fresher employees, the production procedure then, the promotional strategy a nd the pricing strategy. Pricing strategy is another issue that the companies are facing. If the company could not determine a proper and justified price to the product or the service they would never be able to attract more customers. These are basically the issues that are harming the companies(Weir, Olick and Murray, 2004). The above-mentioned two examples are discussed to make a strong statement on the ethical issues of marketing. Conclusion From the above passages, it must be admitted that the ethical issues of marketing play a vital role in the up gradation as well as the degradation of the company. Whatever company it is, it would have to face some kind of ethical issues sometimes. Ethical issues are something that could hamper any of the vital aspects of an organization like the customer feedback, production procedure, employee satisfaction and many other aspects. thus in order to make a steady business or organization the management of the organization must be more aware of the ethical issues of marketing and must be prepared for any kind of ethical problems. For that the company should also maintain some basic guidelines such as recruiting efficient and dedicated employees, appointing a reliable and experienced trainer to teach the fresher properly. These are some basic responsibility that the company or the management of the company must follow in order to get rid of these kinds of ethical issues. In all the essay helps to understand the various aspects of the ethical issues of marketing. References Barnett, T. and Valentine, S. (2004). Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions.Journal of Business Research, 57(4), pp.338-346. Elger, B., Biller-Andorno, N. and Capron, A. (2008).Ethical Issues in Governing Biobanks. Farnham: Ashgate Pub. Godlee, F. (2011). Cost is an ethical issue.BMJ, 342(may04 3), pp.d2813-d2813. Guffey, D. and Mccartney, M. (2008). 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